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In most cases the experienced broker perceives himself as a generalist. Whether on an executive level or as account manager, knowledge is expected on all levels. This concentrates communication with the customer and alleviates information exchange. Against the background of this shore less matter a good generalist once said: “Someone, who has 30% of the required knowledge in 70% of all lines, is very good already.”

In the commercial business such generalists and account managers are supported by other employees of their brokerage company. The workload is and must be allocated according to the respective responsibilities. Each team is engaged in positions, some of which are stronger and others which are engaged to a lesser extent. Oftentimes, the commercial customer does not know the people working in the background.